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Dealer launch

Prepare your first launch

A distributor launch is not complete when the container arrives. The opening plan should define what will be sold, who will explain and support it, and what evidence will trigger the next order.

Prepared by WAYBYK product & export teamPublished: Updated:
WAYBYK production base supporting an electric bicycle distributor launch
01

Define the opening range

Use a small, coherent portfolio with a clear role, customer and price position for every model.

  • Target customer and channel
  • Core use case for each model
  • Landed cost and retail position
  • Sample or focused trial quantity
02

Prepare sales and service

The local team needs product knowledge, assembly information and a first-response route before the first customer delivery.

  • Model and configuration sheets
  • Assembly and handover checks
  • Critical spare-parts plan
  • Issue record and escalation contact
03

Measure before repeating

Agree on a small set of launch indicators so the second order follows evidence rather than optimism.

  • Sell-through by model and channel
  • Customer objections and test-ride feedback
  • Assembly and support cases
  • Changes required for the next order