Urban & retail
City and lightweight models for daily mobility, specialist stores and broad consumer access.
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MARKET BRIEF / BRAZIL
Buying e-bikes for Brazil
Choose models for your customers. Review configuration, import documents and local support before ordering.
BRAZIL / H1 2026
Why Brazil, why now
From January to June 2026, Abraciclo members in Manaus produced 34,122 electric bicycles, 87.2% more than in the same period of 2025. Electric models represented 20.9% of their total bicycle output. These figures do not cover the entire retail and import market, but they show a category gaining industrial weight.
01 / MARKET FIT
Choose by everyday use
City commuting, delivery and leisure call for different models. Start with your customers and price range.
Delivery & utility
Cargo-ready bicycles for couriers, local business, family transport and operational fleets.
Compact travel
Folding formats for apartments, vehicle trunks, tourism and multimodal use.
Leisure & lifestyle
Fat tire, retro and outdoor products that create showroom presence and clear use cases.
02 / BRAZIL-READY CONFIGURATION
Check the configuration for Brazil
Under CONTRAN Resolution 996/2023, an electric bicycle is a two-wheeled, human-powered cycle with an auxiliary motor up to 1,000 W, assistance only while pedaling, no independent throttle and motor assistance limited to 32 km/h. Other configurations require a separate regulatory and commercial route.
- Pedal-assist logic and no independent throttle
- Rated motor power and 32 km/h assistance limit
- Required speed indicator, lighting, bell, left mirror and roadworthy tires
- Battery, charger, packing and shipping documents
- Final NCM, taxes and certification checked by the Brazilian importer
03 / LOWER-RISK ENTRY
Plan your first order
Define
Channel, rider, use case, target retail band and import route.
Validate
Samples or a focused mixed trial order with explicit test goals.
Freeze
Configuration, documentation, packaging, spare parts and commercial terms.
Scale
Inspection evidence, launch support, issue records and repeat-order planning.
Market and regulatory information is provided as planning guidance. Final classification, taxes, certification and import treatment must be confirmed by the Brazilian importer and its qualified local advisers.
Official planning referencesAbraciclo - bicycle production in the first half of 2026CONTRAN Resolution 996/2023
Let’s plan your Brazil range
Send your city, sales channel, preferred models and expected quantity.
04 / MARKET BRIEF
Turn local conditions into a focused opening range
Share the commercial facts that shape the first useful proposal. WAYBYK will use them to prepare the product questions, validation route and next step.
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